Hermesmyth Internet Marketing Blog

Today as soon I came in, I just checked for few seo alerts. I found this news and thought I should definitely share with you all.

“In the last week, more than 280 search terms have been attacked by more than 6,600 black hat search engine optimization (SEO) operations, according to a study by SonicWall.”

Read the full article here: http://www.lastclicknews.com/black-hat-seo-operations-become-rampant-101052.html

There are different types of HATS, the Search Engine Optimizers wear. Below are list of seo hats. In fact, the true fact is that Black Hat, Grey Hat and White Hat SEO alone exists. Whereas people as they tried different terminologies in SEO to bring their site to top in SERP’s i.e. Search Engine Results Page, they gave different names such as yellow hat, green hat, brown hat, purple hat, pink hat and so on as  they wish, but those did not really get life and did not exist.

Black Hat SEO:

The word itself says the unethical SEO. In this method of SEO, the keywords are stuffed irrelevant to the content, and is not visible to humans i.e. the text colour would be matched with the background colour of the webpage. Also this type of SEO is often adopted to bring the website to top ranking faster. Search Engines identify and block sites which rank top using Black Hat SEO Method.

Grey Hat SEO:

This is a combination of both black hat seo as well as white hat seo. Here they dont stuff the keyword but this includes buying links, semantic links, keyword file naming and density manipulation. Most of the Grey Hat SEO methods are proclaimed as white hat SEO, whereas search engines are against websites which buy links from third party websites.

Green Hat SEO:

This is a method and action which involves lot of tactics and actions to draw more website visitors. This is all about having fun and doing unnecessary things over a website to gain visitors.

Red Hat SEO: 

This is just an observable phenomenon i.e. evaluation hypotheses of what is happening over the web. This is also like White Hat SEO.
White Hat SEO:

This is an ethical SEO method. Here Search Engine Optimizers follow the SEO Guidelines and work on acquiring natural links. This is a slow and a steady process which brings good SERP’s in the long run.

Blue Hat SEO:

This is an advanced SEO technique. Blue Hat Search Engine Optimizers have good knowledge about both Black as well as White hat seo, which makes the search engine optimizer to think in the creative aspect of seo, without voiding the seo guidelines.

So now you know which hat to choose right?

Many of us has come across this  problem while surfing the website such  as 404 Error – The page cannot be displayed error.What are these and why do they occur? Does these affect the search rankings? What needs to be done to avoid these? are few questions which may arise, when you come across such 404 Page Not Found Error.

Generally 404 – Page Not Found error  are termed as “Broken Links”. These broken links occur, when there is a file missing in the root directory of the website, or the actual file name was which was working, has been renamed to something, will show as a broken link.

When it comes to search engine ranking, 404 definitely plays a role in it.  More number of broken links in a website also leads to drop in the  page ranks. For instance,  you would  do link building for certain pages  and have acquired lot of external links, which provides a good value to you site. If you change the file name or remove the file in the web root directory, it would be a 404 error page. So this 404 error would reduce the traffic to the website, and also the chances of page rank drop is expected.

In order avoid such things the  404 – Page not found error webpage needs to be redirected to the right link or the new link, sometimes even to the homepage. These kind of redirects is termed as 301-Redirects.   The redirect script should be wrote in the .htaccess file, which would be available as an hidden file in the website root directory. If that not available, you need to create one.

The  404-error page to a  301-redirect script  is below. This needs to be added to the .htaccess file.

Options +Indexes
Options +FollowSymlinks
RewriteEngine on
RewriteBase /
RewriteRule ^index.htm$ http://www.your-domain-name.com/ [R=301,L]

The above script is valid for a specific i.e. single re-redirect only.  In case of  you need to redirect any 404 error pages to your home page, then you need to use the below rule.

RewriteRule ^whatever/[^.]+)$ http://www.your-domain-name.com/$1/ [R=301,L]

The above specified redirect script are required in the htacess to make 301 redirections, whereas if you want to redirect a  www.example.com domain to www.example.co.in  then you need to create a  index.html file and add it to the root director of www.example.com. The simple re-direct html script required for that is

<html>
<head>
<meta http-equiv=”Content-Type” content=”text/html; charset=iso-8859-1″>
<meta name=”Description” content=”any description regarding your website “>
<meta http-equiv=”Refresh” content=”1; url=http://www.example.co.in /”>
<title>Example of HTML Re-redirect</title>
</head>
</html>

The above can be done in .htaccess as well.

Options +FollowSymLinks
RewriteEngine on
RewriteRule (.*) http://www.example.co.in/$1 [R=301,L]

The above redirects are also considered more imporant in Search Engine Optimizaiton. Hope this helps. Still have got questions, just post it in comments, we would surely reply you. 

When its comes to Organic Search, it better to have the below number of characters/words to optimize it effectively.

Title Tag: 60 Character or 9 words (Title Tag is most important in SEO, which should have the right focus keywords hence, search engines gives 98% importance to Title Tag)

Keywords Tag: 250 characters or 25 words

Description Tag: 250 characters or 25 words

H1,H2, H3 Tags: Focus Keywords and Key Pharases can be provided, which will help in long tail keyword searches.

Keyword Density in content: Many Say that keyword density is not required, but where still it is good to have some 2 to 3% of keyword density, which makes the search engine crawl and show up the results.

Bear in mind that, Relevancy of keywords is more important while optimizing a website. See that the Title Tag, keyword tag, description tag and the content of the website has got the relevant keywords and key pharases.

Note: Inorder to bring keyword relavancy, don’t stuff the keywords, which may result in adverse/negative results

As said earlier search engine spiders just views website as text. It won’t be able view either the content or html hyper links in a specified webpage which is in the form of Java script, flash player, flash content, image type texts etc. Might be the Search Engine algorithms are coded like that . Soon this may also change. Coming back the point, here is how you can see how the spider looks into a website.

Click this website http://www.webconfs.com/search-engine-spider-simulator.php and type in your url, this shows how the search engine views your website.

If you wish you can type in www.hermesmyth.com to have a look of how the search engines views my internet blog website or if you wish to buy your own domain and hosting space, click the banner below.

Most of the website designers and developers  often concentrate on the design, look and feel, aesthetics of the website, whereas  forget about the name, size and the number  of  images appearing in the webpage. So it’s a must  to optimize the images. There are two types of Graphic Optimization,  one which helps in acheiving high speed website and the other which help in search engine optimization.

1. Optimizing the Image Size ie. Creating a image which is less in size.
 
The graphic/image present in the website should be less in size and more efficient , hence when a website gets downloaded, along with the image also gets downloaded. So if the image size is big, then it would take time for the website to display and also consumes high bandwidth.

Say for example, if a image is 40 KB, it would take some time to get downloaded, instead if it is just 4 KB, within a fraction of milli-seconds it would get downloaded, which results in quick display of the web page.

Recommendation:  It’s recommended that the homepage or any other page is less than 200 KB overall and with less than 20 Objects. This would increase the download speed of the website at the same time doesn’t consume more bandwidth.

2. Optimizing the Image Name

When Website Templates are created, it involves writing a style sheet, which may contain some images. It is good to name the images as header_img.gif , body_img_bg.gif etc in case of style sheets to easily understand,  whereas when it comes to products boxes, mangement people images, its good to have the name related that product.

Say for example, if there is an antivirus program boxshot,  you can name the image as “Buy_Antivirus.gif” with an alt text as “Virus protection software” etc. So this would also help the website listed in search engines for keywords like buy antivirus software protection etc. Because all the search engine spiders see only the text and not the image. So its necessary to the image with relevant names which adds value to SEO. In case you the an antivirus software as “as.jpg” then as is not going to be listed nor conveys a meaning.

So while creating a website HTML,HTML Images, CSS (Cascading Style Sheet)Images, Image names , size , format (recommended is gif, png) ,Javascript, Graphics and multimedia objects should be given importance.

Hope this helps!

H1, H2, Alt Texts , Page Title are more important when optimizing a website. So its important to have the target keywords  in these tags. Below are the few important HTML tags that needs to be used in SEO.

Title Tag

<title> Internet Marketing Blog </title> – This tag is the one which is more important and would be seen in search engine results as well as browsers.

Meta Tags

Keyword Tag – This would contain the words which are generally searched in search engines

<meta name=”keywords” content=”keyword, keywords, key words, effective search terms, search keywords “>

Description Tag -  Gives a short description about what the page is about.

<meta name=”description” content=”Optimize your website with important SEO HTML tags”>

Author -  Provide the author name or email address

<meta name=”author” content=”Yuvaraj Hermesmyth”>

Robots – a conditon with which we can allow or disallow indexing by search engines
<meta name=”robots” content=”allow”>

Header Tags

<h1> Heading 1 </h1>
<h2> Heading 2 </h2>
<h3> Heading 3 </h3>
<h4> Heading 4 </h4>
<h5> Heading 5 </h5>
<h6> Heading 6  </h6>

Tag for Automatically Refreshing a Webpage after 20 Seconds

<meta http-equiv=”refresh” content=”20;url=http://www.hermesmyth.com/”>

Tag for Image Optimization

Optimizing a image name is also important. A good alt text will also be helpful in SEO.

<img src=”painting.gif” alt=”Mordern Paintings” />

Email Tag

When you want to post an email and when clicked it that needs to be opened in the users default email client this tag is used.

<a href=”mailto:yuvaraj@hermesmyth.com?subject=Hello%20Yuvaraj“> Send Mail</a>

Hyperlinks

Internal Links or Links placed within the webpage should have proper keywords in alt text, which helps the website rank better.

<a href=”http://artgallery.hermesmyth.com” alt=”Art Gallery, Mordern Day Paintings”>Art Gallery</a>

Few important points to be noted:

1.) Website Submission: When a website is submitted in a website it is good to have minimum 200 words, with 2-3% keyword density.

2..) Javascripts sometimes prevents the search engines to crawl the entire page, so its good have the Javascripts, call/embed the link inside the html page, like we call forward the CSS and embed in a webpage.

3.) Don’t use Frames or limit the usage of frames, hence search engine won’t recognize the frameset which cause lot of problems to the search engine spiders. Its better to use internal hyperlinks inside frames, if you wanted to have frames.

4.) Flash Pages:  Use the Meta keywords and description tag for flash pages.  Webpages which are completed designed using flash is called as splash pages. Most of these flash components are not recognized by search engines as they are not HTML hyperlinks.

5.)  Have Speed, Reliable and  Best Web Hosting Server, to prevent website down-times.

Globally today internet is playing a major role in any type of business. Even we can say that internet has become a part of our day-to-day life. Individuals, Small Scale Business sectors to large scale business sectors, has been investing lot of money and time to attract worldwide customers to their website via internet search engines, to enhance and promote their company’s brand name and products.   In order to drive more traffic to a website and get a good percentage of conversion rates, an organised internet marketing strategy needs to be worked out. Below are few important points that need to be followed while doing online marketing.

• Design your website in a way that you sell your concept and then the product. This means, you need have a good design, which attracts the customers and is pleasant to the eye, meanwhile is should say what your company/product is about, with a CALL TO ACTION
• Follow up-to-date Search Engine Optimization Techniques. Keep studying quality SEO forums, blogs etc. I would recommend you to have a glance at http://www.mattcutts.com/blog/ and http://www.seochat.com/
• Build quality links focusing on right keywords
• Email Campaign – Shoot out regular emails and newsletters to your target customers. Be sure you provide an unsubscribe option and opt-in list in your emails and website.
• Do regular Press Releases, and submit it to editors and PR websites. Get your products reviewed my product review editors
• Assist your customers via forums, blog and respond them as soon as you find a new thread or question
• Write and publish your articles online, and submit it to article publishing websites and social media websites.
• Analyse your website on a periodic basis to check for broken links, redirects, sitemaps and other related information
• Promote your products, providing special offers in your website.
• Update your website regularly
• Prepare monthly web metrics and progress of your website traffic vs. conversion rates
• Last but not the least – Have a constant eye on your competitor’s website and marketing strategies.

Do you have a blog or website and want to make money with it - sign up  now to earn some revenue.

Source: http://marketshare.hitslink.com/search-engine-market-share.aspx?qprid=4

Day-to-day there are some changes that has been happening around web. So we Search Engine Optimizers need to be aware about all the recent happenings both the on-page optimisation techniques and off-page optimisation techniques to acquire top rankings in all major search engines, which inculde google, yahoo, rediff, msn and many more.

Below are list of few latest trends in SEO at present, which needs to be followed to get good rankings for our website.

1.) Identifying and researching proper target Keywords

2.)  Professional keyword based content / copywriting

3.) Web Page Content Optimization

4.) Graphic / Image name optimization

5.) Localized / Regional / Geographical Optimization

6.) Social Media Optimization / Social Bookmarkingearch

7.) Press Releases and Articles writing / distributing

8.) Blogging, participation in discussion boards / forums

9.) Link Building – with right focus keywords

                                                                                             10.) Usability Testing – Based on Web Analytics