Hermesmyth Internet Marketing Blog

There are different types of HATS, the Search Engine Optimizers wear. Below are list of seo hats. In fact, the true fact is that Black Hat, Grey Hat and White Hat SEO alone exists. Whereas people as they tried different terminologies in SEO to bring their site to top in SERP’s i.e. Search Engine Results Page, they gave different names such as yellow hat, green hat, brown hat, purple hat, pink hat and so on as  they wish, but those did not really get life and did not exist.

Black Hat SEO:

The word itself says the unethical SEO. In this method of SEO, the keywords are stuffed irrelevant to the content, and is not visible to humans i.e. the text colour would be matched with the background colour of the webpage. Also this type of SEO is often adopted to bring the website to top ranking faster. Search Engines identify and block sites which rank top using Black Hat SEO Method.

Grey Hat SEO:

This is a combination of both black hat seo as well as white hat seo. Here they dont stuff the keyword but this includes buying links, semantic links, keyword file naming and density manipulation. Most of the Grey Hat SEO methods are proclaimed as white hat SEO, whereas search engines are against websites which buy links from third party websites.

Green Hat SEO:

This is a method and action which involves lot of tactics and actions to draw more website visitors. This is all about having fun and doing unnecessary things over a website to gain visitors.

Red Hat SEO: 

This is just an observable phenomenon i.e. evaluation hypotheses of what is happening over the web. This is also like White Hat SEO.
White Hat SEO:

This is an ethical SEO method. Here Search Engine Optimizers follow the SEO Guidelines and work on acquiring natural links. This is a slow and a steady process which brings good SERP’s in the long run.

Blue Hat SEO:

This is an advanced SEO technique. Blue Hat Search Engine Optimizers have good knowledge about both Black as well as White hat seo, which makes the search engine optimizer to think in the creative aspect of seo, without voiding the seo guidelines.

So now you know which hat to choose right?

Many of you if not having a website, would surely use a blog either Blogger or Wordpress. You may be posting lot of good articles, but still you may not see your blog listed in any of the first 10 pages of your favourite search engine.  Are you really interested in bringing your blog within those first 10 or 5 pages or even to the first page, then follow the below simple web blog optimization tips.

1.      Choose a domain / blog name (With a keyword, else if you want you to have general name then go ahead and follow the below optimization points – a domain name with a keyword is an add-on to seo technique.)

2.      Have a theme / template that is really pleasing to the eyes. There are lot of free templates available, use them

3.      Checkout for a good and reliable webhosting provider. Also if you use a wordpress or blogger for blogging, they can you their self-hosting.

4.      Avoid overloading the widgets in your blog, it will slow down the web page ie. It will take long time to open the blog itself.

5.      Provide a Descriptive Title with right keywords in it. Title should not be more longer.

6.      Use original content, do not copy somebody’s content and post it in your blog, it will be duplication and your site won’t rank at the top.

7.      Permalinks – while give the links for the post, use the month / date and title of the blog. And again in wordpress you have an option to edit the link itself. Say if you have a got link as “blog.com/november/26/Web-Blog-Optimization-Tips-and-Techniques-for-all-blog-beginners.php “ you can make that as “blog.com/November/26/blog-optimization-tips.php”

8.      Make use of the RSS feeds. Submit the feed links to RSS feed reader sites, this will help your content travel. Customize your feed content like only first 2 paragraphs appears and there is a option to read more which brings the feed readers to your blog.

9.      Submit your blog to web directories and search engines.

10.     Keep posting and updating your blog regularly

11.     Use descriptive and relevant keywords in the tags. The tag clouds will help in bringing visitors when indexed by search engines.

12.     Keep submitting your blog links to social networking sites like digg, delicious, stumpleupon , technorati and many more

13.     If available install some seo supported plugins in your blog. Also when there is newer version of blog available upgrade it.

14.     Add social media websites icon in the footer of the blog to share your posting in social networking sites.  You can do this by visiting www.addthis.com register and add the code provided in the template footer.

15.     Keep you blog interesting and precise. (This is a pretty long post for me….but thought this would be a great interest to my readers )

16.     Keep reading the latest Search Engine optimization (SEO) techniques and follow them

Submit your press releases for free

Off-Page Optimization is optimizing a website with target keywords related to the website content externally. This external search engine optimization techniques increase the page rank, as well as increases the conversion rates via maximization of search engine results for the specified targeted keywords.

Off-Page optimization includes external linking and placement of targeted keywords in the content, linking the targeted keyword to the relevant web page. The off-page search engine optimization techniques involves the following.

1.) Website / Directory Submission

Submitting the website to multiple relevant website, search engine and business directories

2.) Press Releases and Article Distribution

Writing press releases and publishing it online.  When writing press releases it should have some “Targeted Keywords”, which should be hyperlinked to the relevant webpage.

3.) Social Networking

Social networking has been in very good hype and becoming one of the important thing in linking building activity. Social networking sites like digg, delicious, slashdot, twitter etc have been increasing the linkablity and also brings good audiences.

4.) Link Building Campaigns

Apart from the above said link building tactics, we can also do specialized link building campaigns. We can request for complementary links from the people/other business who do business with us. This also involves, one-way, two-way, three-way and multiway link building.

5.) Link Exchanges

Link Exchange is exchanging the links between two website owners. There are certain factors such as page rank, relevancy of the business etc to be considered, inorder to do quality link building.

6.) Blogging and Commenting

We can have our blogs or can ask some bloggers to provide links to the website for which we seek optimization for. Also we can visit someother blogs and comment for their articles, by providing our link. This is also one way to aquire links

7.) Forum Postings

Forums are also one way of acquiring links. We can discuss on some good topic, where more number of poeple will participate. Here in forums, signature are considered important. we can either provide the link or  just hyperlink the keyword, so that the forum vistors would click the link to know more about the person who has contributed to the forum. Real interesting topics will fetch good amount of traffic to the website.

Also note that while running a link building campaign, check out the page rank for better results. If the page rank is higher than yours, then it must be your target to get a link. Hence it would definitely provide your website with a good page rank as well in the future after off-page optimisation is done.

I would discuss more about how to choose the target keywords, the impact of off-page optimization to a website in SEO and the comparison between on-page optimization and off-page optimization in my upcoming posts. Till then stay tuned…..

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