Hermesmyth Internet Marketing Blog

Most of the website designers and developers  often concentrate on the design, look and feel, aesthetics of the website, whereas  forget about the name, size and the number  of  images appearing in the webpage. So it’s a must  to optimize the images. There are two types of Graphic Optimization,  one which helps in acheiving high speed website and the other which help in search engine optimization.

1. Optimizing the Image Size ie. Creating a image which is less in size.
 
The graphic/image present in the website should be less in size and more efficient , hence when a website gets downloaded, along with the image also gets downloaded. So if the image size is big, then it would take time for the website to display and also consumes high bandwidth.

Say for example, if a image is 40 KB, it would take some time to get downloaded, instead if it is just 4 KB, within a fraction of milli-seconds it would get downloaded, which results in quick display of the web page.

Recommendation:  It’s recommended that the homepage or any other page is less than 200 KB overall and with less than 20 Objects. This would increase the download speed of the website at the same time doesn’t consume more bandwidth.

2. Optimizing the Image Name

When Website Templates are created, it involves writing a style sheet, which may contain some images. It is good to name the images as header_img.gif , body_img_bg.gif etc in case of style sheets to easily understand,  whereas when it comes to products boxes, mangement people images, its good to have the name related that product.

Say for example, if there is an antivirus program boxshot,  you can name the image as “Buy_Antivirus.gif” with an alt text as “Virus protection software” etc. So this would also help the website listed in search engines for keywords like buy antivirus software protection etc. Because all the search engine spiders see only the text and not the image. So its necessary to the image with relevant names which adds value to SEO. In case you the an antivirus software as “as.jpg” then as is not going to be listed nor conveys a meaning.

So while creating a website HTML,HTML Images, CSS (Cascading Style Sheet)Images, Image names , size , format (recommended is gif, png) ,Javascript, Graphics and multimedia objects should be given importance.

Hope this helps!

H1, H2, Alt Texts , Page Title are more important when optimizing a website. So its important to have the target keywords  in these tags. Below are the few important HTML tags that needs to be used in SEO.

Title Tag

<title> Internet Marketing Blog </title> – This tag is the one which is more important and would be seen in search engine results as well as browsers.

Meta Tags

Keyword Tag – This would contain the words which are generally searched in search engines

<meta name=”keywords” content=”keyword, keywords, key words, effective search terms, search keywords “>

Description Tag -  Gives a short description about what the page is about.

<meta name=”description” content=”Optimize your website with important SEO HTML tags”>

Author -  Provide the author name or email address

<meta name=”author” content=”Yuvaraj Hermesmyth”>

Robots – a conditon with which we can allow or disallow indexing by search engines
<meta name=”robots” content=”allow”>

Header Tags

<h1> Heading 1 </h1>
<h2> Heading 2 </h2>
<h3> Heading 3 </h3>
<h4> Heading 4 </h4>
<h5> Heading 5 </h5>
<h6> Heading 6  </h6>

Tag for Automatically Refreshing a Webpage after 20 Seconds

<meta http-equiv=”refresh” content=”20;url=http://www.hermesmyth.com/”>

Tag for Image Optimization

Optimizing a image name is also important. A good alt text will also be helpful in SEO.

<img src=”painting.gif” alt=”Mordern Paintings” />

Email Tag

When you want to post an email and when clicked it that needs to be opened in the users default email client this tag is used.

<a href=”mailto:yuvaraj@hermesmyth.com?subject=Hello%20Yuvaraj“> Send Mail</a>

Hyperlinks

Internal Links or Links placed within the webpage should have proper keywords in alt text, which helps the website rank better.

<a href=”http://artgallery.hermesmyth.com” alt=”Art Gallery, Mordern Day Paintings”>Art Gallery</a>

Few important points to be noted:

1.) Website Submission: When a website is submitted in a website it is good to have minimum 200 words, with 2-3% keyword density.

2..) Javascripts sometimes prevents the search engines to crawl the entire page, so its good have the Javascripts, call/embed the link inside the html page, like we call forward the CSS and embed in a webpage.

3.) Don’t use Frames or limit the usage of frames, hence search engine won’t recognize the frameset which cause lot of problems to the search engine spiders. Its better to use internal hyperlinks inside frames, if you wanted to have frames.

4.) Flash Pages:  Use the Meta keywords and description tag for flash pages.  Webpages which are completed designed using flash is called as splash pages. Most of these flash components are not recognized by search engines as they are not HTML hyperlinks.

5.)  Have Speed, Reliable and  Best Web Hosting Server, to prevent website down-times.