Hermesmyth Internet Marketing Blog

SEO (Search Engine Optimisation, has never been a hard task, until and unless we are up-to-date with the recent trends, search techniques and search engine algorithms. 

“There is nothing permanent except changes” – So once you go with the changes, then really you can make a difference by achieving success. The same applies in SEO too. You don’t have to give more importance to the traditional SEO. All you have to do is, use the traditional expertise, and research new and modern tactics used in SEO. Still I don’t say, you need to omit all the traditional methods, but you can follow a few really good tactics used in traditional marketing as well.

In today’s scenario, the best way to achieve better and high ranking is building quality inbound links, anchored with functional quality keywords, related to the website.

Nowadays one-ways links and directories are given high importance than the link exchanges or reciprocal linking, which are not any more used by SEO’s until its of utmost importance.

Previously, in SEO, when a reciprocal link is given, they add the “no-follow” attribute. But nowadays, search engines no longer support this. For example, in blogs, if Google identifies, a link as a Spam link, then no longer it indexes it. So here the search engines companies have done a good job changing the search algorithms accordingly.

Also when it comes to SMO (Social Media Optimization) some websites has started no follow attributes. Recently Digg added the no-follow attribute to external links, which applies for comments, user profiles and story pages. But still its only applicable for some links and not for all.

To know more about the recent happenings and updates in SEO, you can visit some leading SEO forums or discussion boards. To know about Google’s search techniques, I think you can visits Matt Cutts Blog. Here Matt Cutts discusses about SEO, fun and lot more about books. Really a interesting stuff.

So you need to know about the recent seo trends and seo tips to better perform in search engine to achieve high/top rankings.

On Page Optimization is one of the important things that needs to be taken care while developing the website and content. On-Page Optimization is nothing but “On the Page Optimization” which means optimizing the content within the page. There are certain important factor that needs to be check-listed while doing on-page search engine optimization (On-Page SEO). They are

1.) Title Tags

Optimizing the title tag is one of the important elements in SEO. Title Tags are the first things that are shown when the search engine indexes a web page. The title should be given more importance and appealing enough for the searcher to click the web page to know more information.

Title Tag should be descriptive with the business / site name and the keywords that provides the flavor for the entire content. The title should be descriptive as well relevant to the content of the page, with proper target keywords.

2.) Meta Tags

Meta Tags include Meta Description and Meta Keywords. Meta description should contain the information relevant to the business / services, which would explain the business or the web page’s purpose in a short line.

Meta Keywords – the terms that are used / searched by the users.  When choosing keywords keep in mind it should be relevant to the website content, and think in the customer’s point of view, to provide the right keywords. Don’t stuff the keywords and keep repeating the same keywords in the keyword tag.

3.) H1, H2 & H3 Tags

H1 – Heading 1 – can be used for some important title or section of the page

H2 & H3 – Heading 2 and Heading 3 can be used to provide sub-titles or post titles

The above mentioned tags will provide good prominence in search results. Also Bold words would also increase the prominence, hence search engine gives importance those keywords highlighted in bold text.

4.) Hyperlink , Anchor Text & Alternate Tags

Alternate text are used while hyperlinking specific keywords. For example, for the keyword “online marketing” the alt text can be “internet marketing” with the link taking the target website.

Anchor texts can be provided for internal linking. Internal links can either be hyperlinked or can be provided with anchor link, bases on the length / topic of the content. Internal link is also considered one of the important thing in SEO.

In this way, the images also can be optimized having proper naming convention for title , linking with the right appropriate alt tags.

5.) URL Structure

Many do concentrate on the conent , keywords alone and forget the necessity of the url. The url can also consist of certain keywords. Say for example, I want to speak about PPC, then what I would do is create a folder called “internet_marketing” and inside this folder will create another folder as “seo” and then would put the content, naming my file as “Pay-Per-Click”. So my url structure would be /internet_marketing/seo/pay-per-click.html

This url optmization also fetches good result

6.)  Content & Keyword Density

Though nowadays keyword density is not considered that much important, but still it is good tohave the relevant keyword in the content as well, appearing atleast once. The content should have the keyword, proper h1, h2, h3 tags, hyperlinks and so on as discussed above.

The above content can be considered as “On-page SEO Checklist”  or  “SEO for Beginners” . To get frequent updates regularly visit my internet marketing blog.