Hermesmyth Internet Marketing Blog

Everyone wants to host a website these days. Be a small shop or a big multinational company – Internet marketing is a part of their plans. In spite of the fact that this is a healthy scenario, there is flipside to this. Just wonder if you have a online shopping website and its webserver is down for a day or two.- So its better make the best choice at the beginning itself.

Web-hosting use to be privilege, for a select few when internet started kick off, but these days its available to a common man. This has increased the number of websites from a few million in 1999 to many billions in 2010. This has resulted in information over load. There is only so much of information a human mind can process, we re receiving information faster than what most of us can perceive. It is not an uncommon experience, when we can come out looking for specific information; we end up getting a lot of junk information.

The second decade into the 22nd century, there are many challenges that will posed to us in terms of web-hosting. It is likely that other domains like “ .com “ , “ .net “ will be introduced. For example there can exist a xyz.com and xyz.net. Though on one hand this will open up the scope for more sites, it will dilute the traffic to the intended site. Users are more likely to get misdirected.

Internet in general is expected to become slower by the end of this decade, because of information overload. Unlike what most people think, the future of internet can actually be slower than current days, since the number of activities of the internet per person is increasing as compared to increase in bandwidth.

Web-hosting is gradually becoming a reselling base affair, since most site-names have been bought out already. Now there is new industry that is emerging, that actually engages in aiding acquisition of websites. There are various levels of elements involved in the internet industry from brokers to sellers.

Though the rates of web space and domain names are available for cheaper, the cost of acquiring a site name alone is becoming expensive. But its more important that you choose the right web host service providers, who update the security patches regulary, so that our website account or web host account is not vulnerable to hacker attacks.

This decade, will pose a rat race for establishing a web identity. It is important to plan your web profiling as soon as possible to ensure that the desired effect is produced.

There is likely to new technological enhancements on the web-hosting sector. With increasing number of option like, video, audio and other 3D effects domain into website designing. Web-Hosting will be more advanced than ever before. It is likely that the prices of web space and allied expenses will fall. But deployment of newer technology to enhance the aesthetic feel of the site will prove more expensive.

So its better choose the right and best webhosting provider who provide you good speed, enough space, cost-effective, security, 24/7 support and most importantly that you believe the host provider to be reliable and hassle-free.

Christmas Season has started, and there is a long Q in the ATM’s to withdraw money and spend it for shopping. As this is a season of Christmas shopping, most of sellers provide attractive offers both offline and online. When it comes to offline shopping, you go pick up the product pay for it and come back happily.  But wonder some people in order to avoid over crowded places, start shopping online, and also gift their beloved ones with gifts that would be delivered at their door steps. But the question is how do you trust an online shopping site?

Many of the business sites who sell products using a ecommerce shopping cart with lot of attractive colours , festive offers and special discounts, but still do you thing the conversion rates are high.  Do you think that they are really turning visitors into buyers?  The answer would be “NO” until and unless the visitors trust that the site is a genuine one and really have got its market presence.

What should online shopping cart provider do to gain user’s trust?

Whenever, a shopping cart or any confidential details such credit card information, passwords etc are going to be taken from  the website visitor, in order to gain the trust of the customer, the online shopping service provider should have an SSL (Secure Sockets Layer) Certification from any of the Certification Authorities. Eg. VeriSign, Comodo, Geotrust are leading certification authorities. Once the business is validated, the SSL certificate would be issued for the specified domain name, where the shopping cart is placed. This certification is mostly used by online banking sites, registration sites, shopping sites and other ecommerce related websites.

How will a user identify, if a site is secure and safe for shopping?

Generally websites start with the pre-text as http:// whereas when an SSL certificate is there it would begin with https://. Also a golden pad lock (lock image) would be found in the browser. When a website visitor clicks the padlock, he can see the certification details and know whether the certificate is issued to domain where the visitor is going to shop, the validity of certificate etc.

Having this point in my mind, I thought this blog post would be useful for new shopping cart builders and in the meantime would create awareness to a customer of about how to identify a secure online shopping website.