Building Trust for Online Shopping Portal
Christmas Season has started, and there is a long Q in the ATM’s to withdraw money and spend it for shopping. As this is a season of Christmas shopping, most of sellers provide attractive offers both offline and online. When it comes to offline shopping, you go pick up the product pay for it and come back happily. But wonder some people in order to avoid over crowded places, start shopping online, and also gift their beloved ones with gifts that would be delivered at their door steps. But the question is how do you trust an online shopping site?
Many of the business sites who sell products using a ecommerce shopping cart with lot of attractive colours , festive offers and special discounts, but still do you thing the conversion rates are high. Do you think that they are really turning visitors into buyers? The answer would be “NO” until and unless the visitors trust that the site is a genuine one and really have got its market presence.
What should online shopping cart provider do to gain user’s trust?
Whenever, a shopping cart or any confidential details such credit card information, passwords etc are going to be taken from the website visitor, in order to gain the trust of the customer, the online shopping service provider should have an SSL (Secure Sockets Layer) Certification from any of the Certification Authorities. Eg. VeriSign, Comodo, Geotrust are leading certification authorities. Once the business is validated, the SSL certificate would be issued for the specified domain name, where the shopping cart is placed. This certification is mostly used by online banking sites, registration sites, shopping sites and other ecommerce related websites.
How will a user identify, if a site is secure and safe for shopping?
Generally websites start with the pre-text as http:// whereas when an SSL certificate is there it would begin with https://. Also a golden pad lock (lock image) would be found in the browser. When a website visitor clicks the padlock, he can see the certification details and know whether the certificate is issued to domain where the visitor is going to shop, the validity of certificate etc.
Having this point in my mind, I thought this blog post would be useful for new shopping cart builders and in the meantime would create awareness to a customer of about how to identify a secure online shopping website.