Hermesmyth Internet Marketing Blog

Day-to-day there are some changes that has been happening around web. So we Search Engine Optimizers need to be aware about all the recent happenings both the on-page optimisation techniques and off-page optimisation techniques to acquire top rankings in all major search engines, which inculde google, yahoo, rediff, msn and many more.

Below are list of few latest trends in SEO at present, which needs to be followed to get good rankings for our website.

1.) Identifying and researching proper target Keywords

2.)  Professional keyword based content / copywriting

3.) Web Page Content Optimization

4.) Graphic / Image name optimization

5.) Localized / Regional / Geographical Optimization

6.) Social Media Optimization / Social Bookmarkingearch

7.) Press Releases and Articles writing / distributing

8.) Blogging, participation in discussion boards / forums

9.) Link Building – with right focus keywords

                                                                                             10.) Usability Testing – Based on Web Analytics

Can  we implement SEO in all the fields ranging from Pin to plane industry? (This is a common question asked by SEO Beginners)

Yes offcourse, its all about the actual marketing tactic and the concept understanding. If you understand who your target customer is, then you need not worry about what industry it is.

Sometime back, I was asked a question, you have been experienced only in the security software industry, and now how would you do SEO for our  Mobile industry. I was bit puzzled, hence the interviewer had got good experience in marketing. (I just got puzzled, when the interviewer said, I have been in this mobile industry for the past 15 years, and if you leave me in internet security industry, I won’t be able to market it) Then I thought for a while, and said, its all about the understanding of the marketing concept and the product. If I know what the product is, and whom it is meant for  then really its not a big concern. I know where to get my Cup of Tea from.  The true fact is that, if we understand the product and know our target customers then we need not worry about what the industry is going to be. We can definitely make our money there if we are really well in what we do.

You can go through the off-page optimization tips and on-page optimization tips to better perform in the interviews. But be sure, you have implemented them atleast once, to know about the pro’s and con’s, which the interviewer may question you

Generally, when its comes to SEO, let it be On-Page Optimization or Off-page optimisation, high patience is required. Many people who do SEO, expect the results immediately, But it’s a wrong perpective. I would definetely take a month or two to know how effective our SEO process is. But be sure, that if you don’t find any good results after 2 months, then there is something that you need to take care of. Anyways back to the link building, patience is very much needed for a few important reasons. Below reasons itself are effective linkbuilding ideas.

1.) Choosing the right keywords

To make effective link building, the right keywords needs to be choosen, in order to get quality traffic. For example, if a company sells “Tailoring Materials”, it can’t choose a keywords as “Buy Cloths”, it would bring traffic, which won’t give conversion rates. At the same time if the company targets “Fancy Buttons” , “Latest Tailoring Materials” and so on  would be the right keywords. Moreover, lot of time would spent, if lot of keywords needs to be targeted.

2.) Acquiring Links

Acquiring quality links takes lots of time. Firstly you need to check who are ready to provide the links and at what cost. Many do give free links, but still, a link which has got good page rank and do it as a business, would quote a cost  to buy a link there. Hence get ready with the database of links first.

The most important is to get Branded Links, with good page rank. This is definitely help in increasing quality traffic and page rank.

3.) Quality Articles

Don’t just ask for links, that are already written. Its always good  to write articles related to topic, and then  hyperlink the target keywords with proper anchor text. For example, hermesmyth deals with internet marketing services and blog. So while writing articles, if the target keyword is “SEO Consultant” I would provide the alternate text as “Search Engine Optimization Services”.  If you would liek to optimize you business name or your name  in searches, the you need to provide the right alternate text like if  my name wants to appear in the searches for ”SEO Consultant” then I would  provide my name i.e. Yuvaraj  and link to my main site with “SEO Consultant” as alternate text.  While writing articles,  bear in mind that, a good article with  proper link is much worthy for link baiting.

A good idea to get quality articles is Reviews, where a link can be aquired for writing the own product review or services review and  posting some articles in blogs.

4.) Other Linking Building places

Distributing Press Releases, Forums, Discussing boards,  directory, social media are other sources to provide links. If utilzed properly, this would also help in getting higher page ranks.

Last but not the least, while writing articles, make it look interesting, so the reader will pass comments and also chances of the pages linked is higher. Plan and follow an Effective Link Building Strategy to acheive success.

Next topic is about…. SEO Tips for website restructuring / redesigning.

Off-Page Optimization is optimizing a website with target keywords related to the website content externally. This external search engine optimization techniques increase the page rank, as well as increases the conversion rates via maximization of search engine results for the specified targeted keywords.

Off-Page optimization includes external linking and placement of targeted keywords in the content, linking the targeted keyword to the relevant web page. The off-page search engine optimization techniques involves the following.

1.) Website / Directory Submission

Submitting the website to multiple relevant website, search engine and business directories

2.) Press Releases and Article Distribution

Writing press releases and publishing it online.  When writing press releases it should have some “Targeted Keywords”, which should be hyperlinked to the relevant webpage.

3.) Social Networking

Social networking has been in very good hype and becoming one of the important thing in linking building activity. Social networking sites like digg, delicious, slashdot, twitter etc have been increasing the linkablity and also brings good audiences.

4.) Link Building Campaigns

Apart from the above said link building tactics, we can also do specialized link building campaigns. We can request for complementary links from the people/other business who do business with us. This also involves, one-way, two-way, three-way and multiway link building.

5.) Link Exchanges

Link Exchange is exchanging the links between two website owners. There are certain factors such as page rank, relevancy of the business etc to be considered, inorder to do quality link building.

6.) Blogging and Commenting

We can have our blogs or can ask some bloggers to provide links to the website for which we seek optimization for. Also we can visit someother blogs and comment for their articles, by providing our link. This is also one way to aquire links

7.) Forum Postings

Forums are also one way of acquiring links. We can discuss on some good topic, where more number of poeple will participate. Here in forums, signature are considered important. we can either provide the link or  just hyperlink the keyword, so that the forum vistors would click the link to know more about the person who has contributed to the forum. Real interesting topics will fetch good amount of traffic to the website.

Also note that while running a link building campaign, check out the page rank for better results. If the page rank is higher than yours, then it must be your target to get a link. Hence it would definitely provide your website with a good page rank as well in the future after off-page optimisation is done.

I would discuss more about how to choose the target keywords, the impact of off-page optimization to a website in SEO and the comparison between on-page optimization and off-page optimization in my upcoming posts. Till then stay tuned…..

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Search Engine Optmization commonly known with the acronym SEO. The process of increasing the volume of traffic i.e. increasing the number of visitors to a website , and improving the page rank  is known as  Search Engine Optimization (SEO).

Seach Engine Optimization – The term itself refers to the Search Engines  i.e. google, yahoo, bing, metacrawler and much more. “Optimization” refers to the technique involved in getting a specific website at top search results for certain targeted keywords. So to optimize a website the Search Engine Optimizers need to understand how a search engine works and the tactics involved in optimizing a website.

There are certain algorithms that are followed by different search engine providers, hence the website which is being designed should be search engine friendly. Many believe that only meta keywords alone brings the webstie in the top of the search results. But its a wrong opinion. There are lot of things that needs to be considered such as the webstie design, menu, the body i.e. the content, image names, keywords, title, alternate texts, links and so on.

There are two types of optimization. They are

1.) On-Page Optimization  – The involves optimizing within the websites.

2.) Off-Page Optimization – This technique is done externally, to bring some outbound links and visibility , in a way to support the on-page optimization.

Thats if for now, will discuss more about this in my next post