Hermesmyth Internet Marketing Blog

Few has been asking me how to select an SEO consultant, or Agency to optimize their website. I would like to share a few tips in choosing the right SEO Professional. Below are those.

1. Don’t beleive in Agencies, who Guarantee 1st Position in Few Weeks

There is lot competition, and there are lots of rules and work that needs to be done to bring a website to a first position. Though all those are done, it very very tough to bring our website to top rankings for all our target keywords. So better don’t believe agencies who say, “We will bring your website to No.1 for all your target keywords”.

2. Ask for Real Facts

Always ask the SEO specialist about the real facts and the possibilities of the site to rank top. For ranking top, what and all needs to be done and average time period etc.

3. Link Building

A good SEO professional will provide the list of links he has purchases to do link building. Moreover its our right to ask for list of links purchased, hence we are paying them to acquire those links.

4.  SEO Plans

Ask the SEO specialist to plan execution. What and they are planning to do, and what needs to be done in our part to execute their SEO plan effectively.

5.  Website Objects

Make sure you are aware about the activities carried out the SEO professional, and all the accounts, domains, content, images etc used for promoting the website is  rooted to you. “Please donot outsource your website project to a agency who says, links, promotional content are confidential”.

6. Reports

Be sure you get the reports periodically, along with the list of activities carried on and a comparitive performance once is 3 months. A professional SEO Consultant would explain the realy facts after the first 3 months of exclusive research, and from next phase he would be able to better bring the site up.

Generally, when its comes to SEO, let it be On-Page Optimization or Off-page optimisation, high patience is required. Many people who do SEO, expect the results immediately, But it’s a wrong perpective. I would definetely take a month or two to know how effective our SEO process is. But be sure, that if you don’t find any good results after 2 months, then there is something that you need to take care of. Anyways back to the link building, patience is very much needed for a few important reasons. Below reasons itself are effective linkbuilding ideas.

1.) Choosing the right keywords

To make effective link building, the right keywords needs to be choosen, in order to get quality traffic. For example, if a company sells “Tailoring Materials”, it can’t choose a keywords as “Buy Cloths”, it would bring traffic, which won’t give conversion rates. At the same time if the company targets “Fancy Buttons” , “Latest Tailoring Materials” and so on  would be the right keywords. Moreover, lot of time would spent, if lot of keywords needs to be targeted.

2.) Acquiring Links

Acquiring quality links takes lots of time. Firstly you need to check who are ready to provide the links and at what cost. Many do give free links, but still, a link which has got good page rank and do it as a business, would quote a cost  to buy a link there. Hence get ready with the database of links first.

The most important is to get Branded Links, with good page rank. This is definitely help in increasing quality traffic and page rank.

3.) Quality Articles

Don’t just ask for links, that are already written. Its always good  to write articles related to topic, and then  hyperlink the target keywords with proper anchor text. For example, hermesmyth deals with internet marketing services and blog. So while writing articles, if the target keyword is “SEO Consultant” I would provide the alternate text as “Search Engine Optimization Services”.  If you would liek to optimize you business name or your name  in searches, the you need to provide the right alternate text like if  my name wants to appear in the searches for ”SEO Consultant” then I would  provide my name i.e. Yuvaraj  and link to my main site with “SEO Consultant” as alternate text.  While writing articles,  bear in mind that, a good article with  proper link is much worthy for link baiting.

A good idea to get quality articles is Reviews, where a link can be aquired for writing the own product review or services review and  posting some articles in blogs.

4.) Other Linking Building places

Distributing Press Releases, Forums, Discussing boards,  directory, social media are other sources to provide links. If utilzed properly, this would also help in getting higher page ranks.

Last but not the least, while writing articles, make it look interesting, so the reader will pass comments and also chances of the pages linked is higher. Plan and follow an Effective Link Building Strategy to acheive success.

Next topic is about…. SEO Tips for website restructuring / redesigning.

Off-Page Optimization is optimizing a website with target keywords related to the website content externally. This external search engine optimization techniques increase the page rank, as well as increases the conversion rates via maximization of search engine results for the specified targeted keywords.

Off-Page optimization includes external linking and placement of targeted keywords in the content, linking the targeted keyword to the relevant web page. The off-page search engine optimization techniques involves the following.

1.) Website / Directory Submission

Submitting the website to multiple relevant website, search engine and business directories

2.) Press Releases and Article Distribution

Writing press releases and publishing it online.  When writing press releases it should have some “Targeted Keywords”, which should be hyperlinked to the relevant webpage.

3.) Social Networking

Social networking has been in very good hype and becoming one of the important thing in linking building activity. Social networking sites like digg, delicious, slashdot, twitter etc have been increasing the linkablity and also brings good audiences.

4.) Link Building Campaigns

Apart from the above said link building tactics, we can also do specialized link building campaigns. We can request for complementary links from the people/other business who do business with us. This also involves, one-way, two-way, three-way and multiway link building.

5.) Link Exchanges

Link Exchange is exchanging the links between two website owners. There are certain factors such as page rank, relevancy of the business etc to be considered, inorder to do quality link building.

6.) Blogging and Commenting

We can have our blogs or can ask some bloggers to provide links to the website for which we seek optimization for. Also we can visit someother blogs and comment for their articles, by providing our link. This is also one way to aquire links

7.) Forum Postings

Forums are also one way of acquiring links. We can discuss on some good topic, where more number of poeple will participate. Here in forums, signature are considered important. we can either provide the link or  just hyperlink the keyword, so that the forum vistors would click the link to know more about the person who has contributed to the forum. Real interesting topics will fetch good amount of traffic to the website.

Also note that while running a link building campaign, check out the page rank for better results. If the page rank is higher than yours, then it must be your target to get a link. Hence it would definitely provide your website with a good page rank as well in the future after off-page optimisation is done.

I would discuss more about how to choose the target keywords, the impact of off-page optimization to a website in SEO and the comparison between on-page optimization and off-page optimization in my upcoming posts. Till then stay tuned…..

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