Hermesmyth Internet Marketing Blog

1. Title Tags – Give higher importance to title tags hence 9.8/10 importance is given to Page Title by Search Engines.

2. URL Structure – Build a short keyword optimistic page link with relevance

3. Content – Content is like a king in Search Engine Optimization. A good content with right keywords and relevancy would bring good results. Include your targeted keyword in H1, H2 and H3 Tags

4. Internal Linking & Navigation – Provide proper and right anchor texts. Anchor Texts also is an important attribute in on-page optimization, which helps the visitor to navigate throughout the website.

5. Dead Links – Have a periodic check on the broken links and redirect them to the relevant urls. More the number of broken links can also affect the search results and ranks.

web directories

The most important thing in SEO, is choosing the best keywords.  A best and the performing keywords alone can bring good amount of QUALITY TRAFFIC and  thereby increases the conversion rates to a website.

So while choosing a keyword for a website, the search engine optimizer should think in the consumer point of view, so that they can choose the right keywords / keyphrases, which a customer enters into the search box, while searching for something over the web.

So how to choose the right keywords?

This can be explained in a step by step process.

Step 1: Use a keyword tool, to analyse which keyword is most searched in the web. You can use some good free keyword suggestion tool, like Google Adword Tool, wordtracker  etc.
 

Step 2: Choose the appropriate keyword, which is very much relevant to your website and would be searched by customers

Step 3: Once you enter the keywords in your website, using the analytics check out which keywords are performing and non-performing. Tweak the non-performing keywords

Step 4: Use long tail key phrases in the website. Say for example, you are having a Online marketing company, and willing to provide online marketing services.  The use the key pharases, such as Internet Marketing service provider in India or online marketing consultant, UK and so on, whichever is relevant to your business and business location.

Step 5: Importantly check, if the keywords, content, links are relevant.  Hence relevancy is only way to bring quality traffic and page rank to the website.

Soon I would be back with the next post of how to focus on the keywords internally in a website and external link building.

Off-Page Optimization is optimizing a website with target keywords related to the website content externally. This external search engine optimization techniques increase the page rank, as well as increases the conversion rates via maximization of search engine results for the specified targeted keywords.

Off-Page optimization includes external linking and placement of targeted keywords in the content, linking the targeted keyword to the relevant web page. The off-page search engine optimization techniques involves the following.

1.) Website / Directory Submission

Submitting the website to multiple relevant website, search engine and business directories

2.) Press Releases and Article Distribution

Writing press releases and publishing it online.  When writing press releases it should have some “Targeted Keywords”, which should be hyperlinked to the relevant webpage.

3.) Social Networking

Social networking has been in very good hype and becoming one of the important thing in linking building activity. Social networking sites like digg, delicious, slashdot, twitter etc have been increasing the linkablity and also brings good audiences.

4.) Link Building Campaigns

Apart from the above said link building tactics, we can also do specialized link building campaigns. We can request for complementary links from the people/other business who do business with us. This also involves, one-way, two-way, three-way and multiway link building.

5.) Link Exchanges

Link Exchange is exchanging the links between two website owners. There are certain factors such as page rank, relevancy of the business etc to be considered, inorder to do quality link building.

6.) Blogging and Commenting

We can have our blogs or can ask some bloggers to provide links to the website for which we seek optimization for. Also we can visit someother blogs and comment for their articles, by providing our link. This is also one way to aquire links

7.) Forum Postings

Forums are also one way of acquiring links. We can discuss on some good topic, where more number of poeple will participate. Here in forums, signature are considered important. we can either provide the link or  just hyperlink the keyword, so that the forum vistors would click the link to know more about the person who has contributed to the forum. Real interesting topics will fetch good amount of traffic to the website.

Also note that while running a link building campaign, check out the page rank for better results. If the page rank is higher than yours, then it must be your target to get a link. Hence it would definitely provide your website with a good page rank as well in the future after off-page optimisation is done.

I would discuss more about how to choose the target keywords, the impact of off-page optimization to a website in SEO and the comparison between on-page optimization and off-page optimization in my upcoming posts. Till then stay tuned…..

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