Hermesmyth Internet Marketing Blog

 

Many of the fresh search engine optimizers (SEO’s) as well as experienced sometimes knowingly or unknowingly in order to increase the website traffic start using few unethical ways which doesn’t obey the SEO guidelines. These are done in order to bring the page rank, and increase the website traffic in a short period of time.

So what are the common black hat seo techniques that are followed and what happens to a website if black hat seo are used?

Here the answer for your question.

Generally, black hat seo is kind of spam and unethical, for which search engine companies penalize for misuse by banning the website from their search engines.

Using Invisible Text: This is a common method, in which website developers use to get the list of top searched keywords and put them in the page, in the website background color. When a person searches in a search engine a using a specific keyword might reach this page, whereas the page which he lands has nothing to do with that keyword, nor it would be visible to the website visitor.

Below is a recent site that I got in my Google alert for a keyword I subscribed. When I went to the website, there is irrelevant content to a furniture shop . Here is the invisible text “keywords” they used to rank it.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Stuffing Keywords: Lot of keywords are stuffed in a specific page, with lot of repetitions, which is against the search engine policies. Also the Meta tags also have lot of keywords.

Website Cloaking: A webpage is created for the sole purpose of increasing the website traffic by identifying the search engine’s spider user agent or ip address. When a user visits the page, he would be taken to some other page which wouldn’t be related to what was shown in search results.

Doorway Page: A page is optimized for specific keywords and once starts getting in traffic, the website would be redirected to the real website. This is also similar to website cloaking.

Link Farms: This is a kind of spamming the search engines indexing algorithm. This is also known as spamdexing. It linking to site whereever possible, but which are not relevant to the content or keywords. This is made with the only intention to increase the backlinks, reciprocal link, which search engine see as spamming, as it is against the search engine indexing policies.

 Penalty:

 Is there a good penalty other than blocking or re-ranking the site? Yes, good penalizes by blocking the site or by dropping site from its current position to some the bottom of the results.

Here is the site, that was blocked by Google  for using Black Hat Technique. ( I have provided the image of the invisible text given in the html code)

When its comes to Organic Search, it better to have the below number of characters/words to optimize it effectively.

Title Tag: 60 Character or 9 words (Title Tag is most important in SEO, which should have the right focus keywords hence, search engines gives 98% importance to Title Tag)

Keywords Tag: 250 characters or 25 words

Description Tag: 250 characters or 25 words

H1,H2, H3 Tags: Focus Keywords and Key Pharases can be provided, which will help in long tail keyword searches.

Keyword Density in content: Many Say that keyword density is not required, but where still it is good to have some 2 to 3% of keyword density, which makes the search engine crawl and show up the results.

Bear in mind that, Relevancy of keywords is more important while optimizing a website. See that the Title Tag, keyword tag, description tag and the content of the website has got the relevant keywords and key pharases.

Note: Inorder to bring keyword relavancy, don’t stuff the keywords, which may result in adverse/negative results