Hermesmyth Internet Marketing Blog

Everyone wants to host a website these days. Be a small shop or a big multinational company – Internet marketing is a part of their plans. In spite of the fact that this is a healthy scenario, there is flipside to this. Just wonder if you have a online shopping website and its webserver is down for a day or two.- So its better make the best choice at the beginning itself.

Web-hosting use to be privilege, for a select few when internet started kick off, but these days its available to a common man. This has increased the number of websites from a few million in 1999 to many billions in 2010. This has resulted in information over load. There is only so much of information a human mind can process, we re receiving information faster than what most of us can perceive. It is not an uncommon experience, when we can come out looking for specific information; we end up getting a lot of junk information.

The second decade into the 22nd century, there are many challenges that will posed to us in terms of web-hosting. It is likely that other domains like “ .com “ , “ .net “ will be introduced. For example there can exist a xyz.com and xyz.net. Though on one hand this will open up the scope for more sites, it will dilute the traffic to the intended site. Users are more likely to get misdirected.

Internet in general is expected to become slower by the end of this decade, because of information overload. Unlike what most people think, the future of internet can actually be slower than current days, since the number of activities of the internet per person is increasing as compared to increase in bandwidth.

Web-hosting is gradually becoming a reselling base affair, since most site-names have been bought out already. Now there is new industry that is emerging, that actually engages in aiding acquisition of websites. There are various levels of elements involved in the internet industry from brokers to sellers.

Though the rates of web space and domain names are available for cheaper, the cost of acquiring a site name alone is becoming expensive. But its more important that you choose the right web host service providers, who update the security patches regulary, so that our website account or web host account is not vulnerable to hacker attacks.

This decade, will pose a rat race for establishing a web identity. It is important to plan your web profiling as soon as possible to ensure that the desired effect is produced.

There is likely to new technological enhancements on the web-hosting sector. With increasing number of option like, video, audio and other 3D effects domain into website designing. Web-Hosting will be more advanced than ever before. It is likely that the prices of web space and allied expenses will fall. But deployment of newer technology to enhance the aesthetic feel of the site will prove more expensive.

So its better choose the right and best webhosting provider who provide you good speed, enough space, cost-effective, security, 24/7 support and most importantly that you believe the host provider to be reliable and hassle-free.

Globally today internet is playing a major role in any type of business. Even we can say that internet has become a part of our day-to-day life. Individuals, Small Scale Business sectors to large scale business sectors, has been investing lot of money and time to attract worldwide customers to their website via internet search engines, to enhance and promote their company’s brand name and products.   In order to drive more traffic to a website and get a good percentage of conversion rates, an organised internet marketing strategy needs to be worked out. Below are few important points that need to be followed while doing online marketing.

• Design your website in a way that you sell your concept and then the product. This means, you need have a good design, which attracts the customers and is pleasant to the eye, meanwhile is should say what your company/product is about, with a CALL TO ACTION
• Follow up-to-date Search Engine Optimization Techniques. Keep studying quality SEO forums, blogs etc. I would recommend you to have a glance at http://www.mattcutts.com/blog/ and http://www.seochat.com/
• Build quality links focusing on right keywords
• Email Campaign – Shoot out regular emails and newsletters to your target customers. Be sure you provide an unsubscribe option and opt-in list in your emails and website.
• Do regular Press Releases, and submit it to editors and PR websites. Get your products reviewed my product review editors
• Assist your customers via forums, blog and respond them as soon as you find a new thread or question
• Write and publish your articles online, and submit it to article publishing websites and social media websites.
• Analyse your website on a periodic basis to check for broken links, redirects, sitemaps and other related information
• Promote your products, providing special offers in your website.
• Update your website regularly
• Prepare monthly web metrics and progress of your website traffic vs. conversion rates
• Last but not the least – Have a constant eye on your competitor’s website and marketing strategies.

Do you have a blog or website and want to make money with it - sign up  now to earn some revenue.

The most important thing in SEO, is choosing the best keywords.  A best and the performing keywords alone can bring good amount of QUALITY TRAFFIC and  thereby increases the conversion rates to a website.

So while choosing a keyword for a website, the search engine optimizer should think in the consumer point of view, so that they can choose the right keywords / keyphrases, which a customer enters into the search box, while searching for something over the web.

So how to choose the right keywords?

This can be explained in a step by step process.

Step 1: Use a keyword tool, to analyse which keyword is most searched in the web. You can use some good free keyword suggestion tool, like Google Adword Tool, wordtracker  etc.
 

Step 2: Choose the appropriate keyword, which is very much relevant to your website and would be searched by customers

Step 3: Once you enter the keywords in your website, using the analytics check out which keywords are performing and non-performing. Tweak the non-performing keywords

Step 4: Use long tail key phrases in the website. Say for example, you are having a Online marketing company, and willing to provide online marketing services.  The use the key pharases, such as Internet Marketing service provider in India or online marketing consultant, UK and so on, whichever is relevant to your business and business location.

Step 5: Importantly check, if the keywords, content, links are relevant.  Hence relevancy is only way to bring quality traffic and page rank to the website.

Soon I would be back with the next post of how to focus on the keywords internally in a website and external link building.