Email Campaigns – Measuring Click Rates | URL Tagging
Most organisations send promotional emails to sell and promote their brand. Do they really know how many people have really read their email and have visited their website? 75% of the organisations don’t know how many visitors have visted the website after a email campaign.
Here is a simple online tool by Google, which makes your task easy by showing the click throughs in your google analytics account. All you have do is just tag your url providing a campaign name which would be shown in analytics once someone visits your website through email campaign.
Visit: Google Analytics URL Builder for URL Tagging
http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55578
For More Information Visit: http://www.google.com/support/analytics/bin/answer.py?answer=55518
Soon will make a new post regarding the traditional method of tracking open rates while doing email campaigns.