So while choosing a keyword for a website, the search engine optimizer should think in the consumer point of view, so that they can choose the right keywords / keyphrases, which a customer enters into the search box, while searching for something over the web.

So how to choose the right keywords?

This can be explained in a step by step process.

Step 1: Use a keyword tool, to analyse which keyword is most searched in the web. You can use some good free keyword suggestion tool, like Google Adword Tool, wordtracker  etc.
 

Step 2: Choose the appropriate keyword, which is very much relevant to your website and would be searched by customers

Step 3: Once you enter the keywords in your website, using the analytics check out which keywords are performing and non-performing. Tweak the non-performing keywords

Step 4: Use long tail key phrases in the website. Say for example, you are having a Online marketing company, and willing to provide online marketing services.  The use the key pharases, such as Internet Marketing service provider in India or online marketing consultant, UK and so on, whichever is relevant to your business and business location.

Step 5: Importantly check, if the keywords, content, links are relevant.  Hence relevancy is only way to bring quality traffic and page rank to the website.

Soon I would be back with the next post of how to focus on the keywords internally in a website and external link building.