Hermesmyth Internet Marketing Blog

SEO Key Performance Indicators

There are different types of HATS, the Search Engine Optimizers wear. Below are list of seo hats. In fact, the true fact is that Black Hat, Grey Hat and White Hat SEO alone exists. Whereas people as they tried different terminologies in SEO to bring their site to top in SERP’s i.e. Search Engine Results Page, they gave different names such as yellow hat, green hat, brown hat, purple hat, pink hat and so on as  they wish, but those did not really get life and did not exist.

Black Hat SEO:

The word itself says the unethical SEO. In this method of SEO, the keywords are stuffed irrelevant to the content, and is not visible to humans i.e. the text colour would be matched with the background colour of the webpage. Also this type of SEO is often adopted to bring the website to top ranking faster. Search Engines identify and block sites which rank top using Black Hat SEO Method.

Grey Hat SEO:

This is a combination of both black hat seo as well as white hat seo. Here they dont stuff the keyword but this includes buying links, semantic links, keyword file naming and density manipulation. Most of the Grey Hat SEO methods are proclaimed as white hat SEO, whereas search engines are against websites which buy links from third party websites.

Green Hat SEO:

This is a method and action which involves lot of tactics and actions to draw more website visitors. This is all about having fun and doing unnecessary things over a website to gain visitors.

Red Hat SEO: 

This is just an observable phenomenon i.e. evaluation hypotheses of what is happening over the web. This is also like White Hat SEO.
White Hat SEO:

This is an ethical SEO method. Here Search Engine Optimizers follow the SEO Guidelines and work on acquiring natural links. This is a slow and a steady process which brings good SERP’s in the long run.

Blue Hat SEO:

This is an advanced SEO technique. Blue Hat Search Engine Optimizers have good knowledge about both Black as well as White hat seo, which makes the search engine optimizer to think in the creative aspect of seo, without voiding the seo guidelines.

So now you know which hat to choose right?

On my weekend I was just speaking with one of friend regarding some common problems and issues that he faces while doing SEO. While this topic was on, he said, that he has got some 3 websites, 4 to 5 blogs and was worrying that he did not even have money to renew his own website, and I was pretty shocked, when I heard he has paid some $250 via online, where it has asked, to make money fill up the form and pay $250 dollars. He has paid it, and it seems they have sent him a Book which was talking about “how to make money online?” When I heard this I burst out of laughing saying, you should have renewed your website with that $250. His face turned Red, because he was so much fed up because of the ideas given in that book.

So then I said, Past is Past, just set that aside and then suggested this. Now affiliate marketing is one the channels which most of the companies adapt. The companies who wanted to promote their products sign-up with affiliate networks and look out for affiliates. Affiliates are none other than website a owner who own a website, blog or any other thing online and has got some visitors. The website owners they need to just sign-up as an affiliate for free, in the affiliate networks and promote the products which the companies do refer to.

Here when an website owner joins as a affiliate, and provides a link in this content, when some website visitors comes and clicks that link and purchases the product, the company who has advertised would have fixed up certain amount of commission. So when a product is purchased or lead is referred, the affiliate network would pay the website owner or the blogger. This how you can earn money online genuinely.

My friend, though he is designer from now on would be a affiliate advertiser too. If you wish you wanted to make money online, please don’t spend on unnecessary things. Better sign-up as an affiliate advertiser. Now if you have website – without think just click here to sign-up as an affiliate to make money online.

Don’t think making money online is easy; you need to put your efforts in promoting your website and follow your SEO standards too. You can also follow some on-page optimization tips and off-page optimization tips to promote your website. If you are company and wanted to do affiliate marketing, just sign-up as an Merchant, and deposit some money to promote your products via other affiliates.

Why to keep your blog or website idle, just Sign-up as an affiliate now and make money online, with no-risk. You know something, I myself is an Affiliate now! With shareasale

SEO (Search Engine Optimisation, has never been a hard task, until and unless we are up-to-date with the recent trends, search techniques and search engine algorithms. 

“There is nothing permanent except changes” – So once you go with the changes, then really you can make a difference by achieving success. The same applies in SEO too. You don’t have to give more importance to the traditional SEO. All you have to do is, use the traditional expertise, and research new and modern tactics used in SEO. Still I don’t say, you need to omit all the traditional methods, but you can follow a few really good tactics used in traditional marketing as well.

In today’s scenario, the best way to achieve better and high ranking is building quality inbound links, anchored with functional quality keywords, related to the website.

Nowadays one-ways links and directories are given high importance than the link exchanges or reciprocal linking, which are not any more used by SEO’s until its of utmost importance.

Previously, in SEO, when a reciprocal link is given, they add the “no-follow” attribute. But nowadays, search engines no longer support this. For example, in blogs, if Google identifies, a link as a Spam link, then no longer it indexes it. So here the search engines companies have done a good job changing the search algorithms accordingly.

Also when it comes to SMO (Social Media Optimization) some websites has started no follow attributes. Recently Digg added the no-follow attribute to external links, which applies for comments, user profiles and story pages. But still its only applicable for some links and not for all.

To know more about the recent happenings and updates in SEO, you can visit some leading SEO forums or discussion boards. To know about Google’s search techniques, I think you can visits Matt Cutts Blog. Here Matt Cutts discusses about SEO, fun and lot more about books. Really a interesting stuff.

So you need to know about the recent seo trends and seo tips to better perform in search engine to achieve high/top rankings.