Hermesmyth Internet Marketing Blog

Source:  http://www.mattcutts.com/blog/seo-site-review-session-from-google-io-2010/

Many of the fresh search engine optimizers (SEO’s) as well as experienced sometimes knowingly or unknowingly in order to increase the website traffic start using few unethical ways which doesn’t obey the SEO guidelines. These are done in order to bring the page rank, and increase the website traffic in a short period of time.

So what are the common black hat seo techniques that are followed and what happens to a website if black hat seo are used?

Here the answer for your question.

Generally, black hat seo is kind of spam and unethical, for which search engine companies penalize for misuse by banning the website from their search engines.

Using Invisible Text: This is a common method, in which website developers use to get the list of top searched keywords and put them in the page, in the website background color. When a person searches in a search engine a using a specific keyword might reach this page, whereas the page which he lands has nothing to do with that keyword, nor it would be visible to the website visitor.

Below is a recent site that I got in my Google alert for a keyword I subscribed. When I went to the website, there is irrelevant content to a furniture shop . Here is the invisible text “keywords” they used to rank it.

Stuffing Keywords: Lot of keywords are stuffed in a specific page, with lot of repetitions, which is against the search engine policies. Also the Meta tags also have lot of keywords.

Website Cloaking: A webpage is created for the sole purpose of increasing the website traffic by identifying the search engine’s spider user agent or ip address. When a user visits the page, he would be taken to some other page which wouldn’t be related to what was shown in search results.

Doorway Page: A page is optimized for specific keywords and once starts getting in traffic, the website would be redirected to the real website. This is also similar to website cloaking.

Link Farms: This is a kind of spamming the search engines indexing algorithm. This is also known as spamdexing. It linking to site whereever possible, but which are not relevant to the content or keywords. This is made with the only intention to increase the backlinks, reciprocal link, which search engine see as spamming, as it is against the search engine indexing policies.

 Penalty:

 Is there a good penalty other than blocking or re-ranking the site? Yes, good penalizes by blocking the site or by dropping site from its current position to some the bottom of the results.

Here is the site, that was blocked by Google  for using Black Hat Technique. ( I have provided the image of the invisible text given in the html code)

Many of you if not having a website, would surely use a blog either Blogger or WordPress. You may be posting lot of good articles, but still you may not see your blog listed in any of the first 10 pages of your favourite search engine.  Are you really interested in bringing your blog within those first 10 or 5 pages or even to the first page, then follow the below simple web blog optimization tips.

1.      Choose a domain / blog name (With a keyword, else if you want you to have general name then go ahead and follow the below optimization points – a domain name with a keyword is an add-on to seo technique.)

2.      Have a theme / template that is really pleasing to the eyes. There are lot of free templates available, use them

3.      Checkout for a good and reliable webhosting provider. Also if you use a wordpress or blogger for blogging, they can you their self-hosting.

4.      Avoid overloading the widgets in your blog, it will slow down the web page ie. It will take long time to open the blog itself.

5.      Provide a Descriptive Title with right keywords in it. Title should not be more longer.

6.      Use original content, do not copy somebody’s content and post it in your blog, it will be duplication and your site won’t rank at the top.

7.      Permalinks – while give the links for the post, use the month / date and title of the blog. And again in wordpress you have an option to edit the link itself. Say if you have a got link as “blog.com/november/26/Web-Blog-Optimization-Tips-and-Techniques-for-all-blog-beginners.php “ you can make that as “blog.com/November/26/blog-optimization-tips.php”

8.      Make use of the RSS feeds. Submit the feed links to RSS feed reader sites, this will help your content travel. Customize your feed content like only first 2 paragraphs appears and there is a option to read more which brings the feed readers to your blog.

9.      Submit your blog to web directories and search engines.

10.     Keep posting and updating your blog regularly

11.     Use descriptive and relevant keywords in the tags. The tag clouds will help in bringing visitors when indexed by search engines.

12.     Keep submitting your blog links to social networking sites like digg, delicious, stumpleupon , technorati and many more

13.     If available install some seo supported plugins in your blog. Also when there is newer version of blog available upgrade it.

14.     Add social media websites icon in the footer of the blog to share your posting in social networking sites.  You can do this by visiting www.addthis.com register and add the code provided in the template footer.

15.     Keep you blog interesting and precise. (This is a pretty long post for me….but thought this would be a great interest to my readers )

16.     Keep reading the latest Search Engine optimization (SEO) techniques and follow them

Submit your press releases for free

1. Title Tags – Give higher importance to title tags hence 9.8/10 importance is given to Page Title by Search Engines.

2. URL Structure – Build a short keyword optimistic page link with relevance

3. Content – Content is like a king in Search Engine Optimization. A good content with right keywords and relevancy would bring good results. Include your targeted keyword in H1, H2 and H3 Tags

4. Internal Linking & Navigation – Provide proper and right anchor texts. Anchor Texts also is an important attribute in on-page optimization, which helps the visitor to navigate throughout the website.

5. Dead Links – Have a periodic check on the broken links and redirect them to the relevant urls. More the number of broken links can also affect the search results and ranks.

web directories

Thought that the below links would be useful for you in getting the right keywords and generating the meta tags.

Free Keyword Suggestion Tools

 http://freekeywords.wordtracker.com/

 https://adwords.google.com/select/KeywordToolExternal

 http://www.digitalpoint.com/tools/suggestion/

 Keyword List Generator

 http://tools.seobook.com/keyword-list/generator.php

 Free Meta Tag Generator

http://www.free-webmaster-tools.com/Meta-Tag-Generator.htm

 Free Meta Tag Builder with Time Interval

http://www.1stsitefree.com/meta_gen.htm

When its comes to Organic Search, it better to have the below number of characters/words to optimize it effectively.

Title Tag: 60 Character or 9 words (Title Tag is most important in SEO, which should have the right focus keywords hence, search engines gives 98% importance to Title Tag)

Keywords Tag: 250 characters or 25 words

Description Tag: 250 characters or 25 words

H1,H2, H3 Tags: Focus Keywords and Key Pharases can be provided, which will help in long tail keyword searches.

Keyword Density in content: Many Say that keyword density is not required, but where still it is good to have some 2 to 3% of keyword density, which makes the search engine crawl and show up the results.

Bear in mind that, Relevancy of keywords is more important while optimizing a website. See that the Title Tag, keyword tag, description tag and the content of the website has got the relevant keywords and key pharases.

Note: Inorder to bring keyword relavancy, don’t stuff the keywords, which may result in adverse/negative results

H1, H2, Alt Texts , Page Title are more important when optimizing a website. So its important to have the target keywords  in these tags. Below are the few important HTML tags that needs to be used in SEO.

Title Tag

<title> Internet Marketing Blog </title> – This tag is the one which is more important and would be seen in search engine results as well as browsers.

Meta Tags

Keyword Tag – This would contain the words which are generally searched in search engines

<meta name=”keywords” content=”keyword, keywords, key words, effective search terms, search keywords “>

Description Tag -  Gives a short description about what the page is about.

<meta name=”description” content=”Optimize your website with important SEO HTML tags”>

Author -  Provide the author name or email address

<meta name=”author” content=”Yuvaraj Hermesmyth”>

Robots – a conditon with which we can allow or disallow indexing by search engines
<meta name=”robots” content=”allow”>

Header Tags

<h1> Heading 1 </h1>
<h2> Heading 2 </h2>
<h3> Heading 3 </h3>
<h4> Heading 4 </h4>
<h5> Heading 5 </h5>
<h6> Heading 6  </h6>

Tag for Automatically Refreshing a Webpage after 20 Seconds

<meta http-equiv=”refresh” content=”20;url=http://www.hermesmyth.com/”>

Tag for Image Optimization

Optimizing a image name is also important. A good alt text will also be helpful in SEO.

<img src=”painting.gif” alt=”Mordern Paintings” />

Email Tag

When you want to post an email and when clicked it that needs to be opened in the users default email client this tag is used.

<a href=”mailto:yuvaraj@hermesmyth.com?subject=Hello%20Yuvaraj“> Send Mail</a>

Hyperlinks

Internal Links or Links placed within the webpage should have proper keywords in alt text, which helps the website rank better.

<a href=”http://artgallery.hermesmyth.com” alt=”Art Gallery, Mordern Day Paintings”>Art Gallery</a>

Few important points to be noted:

1.) Website Submission: When a website is submitted in a website it is good to have minimum 200 words, with 2-3% keyword density.

2..) Javascripts sometimes prevents the search engines to crawl the entire page, so its good have the Javascripts, call/embed the link inside the html page, like we call forward the CSS and embed in a webpage.

3.) Don’t use Frames or limit the usage of frames, hence search engine won’t recognize the frameset which cause lot of problems to the search engine spiders. Its better to use internal hyperlinks inside frames, if you wanted to have frames.

4.) Flash Pages:  Use the Meta keywords and description tag for flash pages.  Webpages which are completed designed using flash is called as splash pages. Most of these flash components are not recognized by search engines as they are not HTML hyperlinks.

5.)  Have Speed, Reliable and  Best Web Hosting Server, to prevent website down-times.

Globally today internet is playing a major role in any type of business. Even we can say that internet has become a part of our day-to-day life. Individuals, Small Scale Business sectors to large scale business sectors, has been investing lot of money and time to attract worldwide customers to their website via internet search engines, to enhance and promote their company’s brand name and products.   In order to drive more traffic to a website and get a good percentage of conversion rates, an organised internet marketing strategy needs to be worked out. Below are few important points that need to be followed while doing online marketing.

• Design your website in a way that you sell your concept and then the product. This means, you need have a good design, which attracts the customers and is pleasant to the eye, meanwhile is should say what your company/product is about, with a CALL TO ACTION
• Follow up-to-date Search Engine Optimization Techniques. Keep studying quality SEO forums, blogs etc. I would recommend you to have a glance at http://www.mattcutts.com/blog/ and http://www.seochat.com/
• Build quality links focusing on right keywords
• Email Campaign – Shoot out regular emails and newsletters to your target customers. Be sure you provide an unsubscribe option and opt-in list in your emails and website.
• Do regular Press Releases, and submit it to editors and PR websites. Get your products reviewed my product review editors
• Assist your customers via forums, blog and respond them as soon as you find a new thread or question
• Write and publish your articles online, and submit it to article publishing websites and social media websites.
• Analyse your website on a periodic basis to check for broken links, redirects, sitemaps and other related information
• Promote your products, providing special offers in your website.
• Update your website regularly
• Prepare monthly web metrics and progress of your website traffic vs. conversion rates
• Last but not the least – Have a constant eye on your competitor’s website and marketing strategies.

Do you have a blog or website and want to make money with it - sign up  now to earn some revenue.

Day-to-day there are some changes that has been happening around web. So we Search Engine Optimizers need to be aware about all the recent happenings both the on-page optimisation techniques and off-page optimisation techniques to acquire top rankings in all major search engines, which inculde google, yahoo, rediff, msn and many more.

Below are list of few latest trends in SEO at present, which needs to be followed to get good rankings for our website.

1.) Identifying and researching proper target Keywords

2.)  Professional keyword based content / copywriting

3.) Web Page Content Optimization

4.) Graphic / Image name optimization

5.) Localized / Regional / Geographical Optimization

6.) Social Media Optimization / Social Bookmarkingearch

7.) Press Releases and Articles writing / distributing

8.) Blogging, participation in discussion boards / forums

9.) Link Building – with right focus keywords

                                                                                             10.) Usability Testing – Based on Web Analytics

Most of the fresh search engine optimizers spend lot of time in certain things which are not that much we need to worry while optimizing a website. Below are few common mistakes that needs to be avoided while doing SEO for a website

1.) Don’t spend lot of time researching meta keywords. Its better you can use the keywords which are already present in the website.

2.) Focusing on keyword density is no more of that much importance, if you focus on keyword density more, then your website may probably move above one site, that’s it. So you can have the keywords occurances in the content itself. Also long tail keywords would help your website rank good.

3.) Avoid keyword stuffing in H1, H2 Tags. Don’t provide the same keyword in H1,H2 tags, I may affect the search rankings. Its better you use the appropriate, descriptive tags, which itself will bring your site to top based on relevancy.

4.) Avoid Duplicate Content, don’t copy paste someone’s content in your website. Hence the content which you copy paste may be already indexed by search engines. Duplicate content not only leads to legal copy right issues, but also affects your search rankings.

5.) Reciprocal linking – Gone are those days. But while providing reciprocal links, check how the other website is relevent to your business/website and what  their page rank is. If their page rank is more less when compared to yours, your page rank might get shared.

6.) Creating Sitemaps – Sitemaps are used by your website visitors for easy navigation and other by search engines for quick and easy indexing. So don’t create a sitemap with keywords which are linked outside. Because many do provide the backlinks in sitemap with a good keyword. Sitemap must be of your website and not linked to third parties.

7.) Most of the fresh SEO learners read lot of posts searching in the web and implement all known and unknown things reading certain wrong postings. I wish Search Engine Beginners, should first strategize what needs to done and do it accordingly. Good Luck will follow you .

Also read On Page Optimization and off page optimization.