Hermesmyth Internet Marketing Blog

Everyone wants to host a website these days. Be a small shop or a big multinational company – Internet marketing is a part of their plans. In spite of the fact that this is a healthy scenario, there is flipside to this. Just wonder if you have a online shopping website and its webserver is down for a day or two.- So its better make the best choice at the beginning itself.

Web-hosting use to be privilege, for a select few when internet started kick off, but these days its available to a common man. This has increased the number of websites from a few million in 1999 to many billions in 2010. This has resulted in information over load. There is only so much of information a human mind can process, we re receiving information faster than what most of us can perceive. It is not an uncommon experience, when we can come out looking for specific information; we end up getting a lot of junk information.

The second decade into the 22nd century, there are many challenges that will posed to us in terms of web-hosting. It is likely that other domains like “ .com “ , “ .net “ will be introduced. For example there can exist a xyz.com and xyz.net. Though on one hand this will open up the scope for more sites, it will dilute the traffic to the intended site. Users are more likely to get misdirected.

Internet in general is expected to become slower by the end of this decade, because of information overload. Unlike what most people think, the future of internet can actually be slower than current days, since the number of activities of the internet per person is increasing as compared to increase in bandwidth.

Web-hosting is gradually becoming a reselling base affair, since most site-names have been bought out already. Now there is new industry that is emerging, that actually engages in aiding acquisition of websites. There are various levels of elements involved in the internet industry from brokers to sellers.

Though the rates of web space and domain names are available for cheaper, the cost of acquiring a site name alone is becoming expensive. But its more important that you choose the right web host service providers, who update the security patches regulary, so that our website account or web host account is not vulnerable to hacker attacks.

This decade, will pose a rat race for establishing a web identity. It is important to plan your web profiling as soon as possible to ensure that the desired effect is produced.

There is likely to new technological enhancements on the web-hosting sector. With increasing number of option like, video, audio and other 3D effects domain into website designing. Web-Hosting will be more advanced than ever before. It is likely that the prices of web space and allied expenses will fall. But deployment of newer technology to enhance the aesthetic feel of the site will prove more expensive.

So its better choose the right and best webhosting provider who provide you good speed, enough space, cost-effective, security, 24/7 support and most importantly that you believe the host provider to be reliable and hassle-free.

Now one of the biggest challenges that this age brings us is the constraint of time and of course global resource usage and its impact on the environment. Online shopping in its own way can positively impact both these problems.

There are many prejudices against online shopping on the lines of unsafe fiscal transactions, inadequate information about the product and the lack of opportunity to actually view the product. But the perks are more than evident. The time saved in travel, the effort saved in actually physically going across the shops and the possibility of getting a good review before the purchase.

Today, most successful products sold on the internet are that ones that do not require a great shopping experience, or the essentials.. Like computer parts, software etc. on the other hand people would much rather buy cloths after they wear it once, would not prefer to shop for it on the internet. But this scenario is soon to change with the invent of ways to make the shopping experience better with video, audio and other multimedia effects on the internet. It is interesting to note that there are places where people buy cars on the internet these days.

On the other hand, sectors like grocery stores etc are fast adapting to the internet revolution. It is possible in most parts of the world these days to buy products on the internet.

Like mentioned before time is a premium for everyone. Both the shopper and the seller save a lot of time when It comes to online shopping. All the host has to do is to set up a clean website and a good payment portal, the buyer come in and do their bit. On the other hand the buyer can shop at leisure with his computer where ever he wants. It’s a win-win situation.

Considering the money saved and betterment in shopping experience, online shopping is here to stay for some time to come.

Most organisations send promotional emails to sell and promote their brand. Do they  really know how many people have really read their email and have visited their website?  75% of the organisations don’t know how many visitors have visted the website after a email campaign.

Here is a simple online tool by Google, which makes your task easy by showing the click throughs in your google analytics account. All you have do is just tag your url providing a campaign name which would be shown in analytics once someone visits your website through email campaign.

Visit: Google Analytics URL Builder for URL Tagging

http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55578

For More Information Visit: http://www.google.com/support/analytics/bin/answer.py?answer=55518

Soon will make a new post regarding the traditional method of tracking open rates while doing email campaigns.

Christmas Season has started, and there is a long Q in the ATM’s to withdraw money and spend it for shopping. As this is a season of Christmas shopping, most of sellers provide attractive offers both offline and online. When it comes to offline shopping, you go pick up the product pay for it and come back happily.  But wonder some people in order to avoid over crowded places, start shopping online, and also gift their beloved ones with gifts that would be delivered at their door steps. But the question is how do you trust an online shopping site?

Many of the business sites who sell products using a ecommerce shopping cart with lot of attractive colours , festive offers and special discounts, but still do you thing the conversion rates are high.  Do you think that they are really turning visitors into buyers?  The answer would be “NO” until and unless the visitors trust that the site is a genuine one and really have got its market presence.

What should online shopping cart provider do to gain user’s trust?

Whenever, a shopping cart or any confidential details such credit card information, passwords etc are going to be taken from  the website visitor, in order to gain the trust of the customer, the online shopping service provider should have an SSL (Secure Sockets Layer) Certification from any of the Certification Authorities. Eg. VeriSign, Comodo, Geotrust are leading certification authorities. Once the business is validated, the SSL certificate would be issued for the specified domain name, where the shopping cart is placed. This certification is mostly used by online banking sites, registration sites, shopping sites and other ecommerce related websites.

How will a user identify, if a site is secure and safe for shopping?

Generally websites start with the pre-text as http:// whereas when an SSL certificate is there it would begin with https://. Also a golden pad lock (lock image) would be found in the browser. When a website visitor clicks the padlock, he can see the certification details and know whether the certificate is issued to domain where the visitor is going to shop, the validity of certificate etc.

Having this point in my mind, I thought this blog post would be useful for new shopping cart builders and in the meantime would create awareness to a customer of about how to identify a secure online shopping website.