Email Campaigns – Measuring Click Rates | URL Tagging

Most organisations send promotional emails to sell and promote their brand. Do they  really know how many people have really read their email and have visited their website?  75% of the organisations don’t know how many visitors have visted the website after a email campaign.

Here is a simple online tool by Google, which makes your task easy by showing the click throughs in your google analytics account. All you have do is just tag your url providing a campaign name which would be shown in analytics once someone visits your website through email campaign.

Visit: Google Analytics URL Builder for URL Tagging

http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55578

For More Information Visit: http://www.google.com/support/analytics/bin/answer.py?answer=55518

Soon will make a new post regarding the traditional method of tracking open rates while doing email campaigns.

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This entry was posted on Sunday, December 27th, 2009 at 2:39 pm and is filed under ECommerce, General, Internet Marketing, Online Marketing, SEO, Search Engine Optimization. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Email Campaigns – Measuring Click Rates | URL Tagging”

  1. cna training Says:
    January 4th, 2010 at 9:45 am

    Keep posting stuff like this i really like it.

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