Hermesmyth Internet Marketing Blog

On my weekend I was just speaking with one of friend regarding some common problems and issues that he faces while doing SEO. While this topic was on, he said, that he has got some 3 websites, 4 to 5 blogs and was worrying that he did not even have money to renew his own website, and I was pretty shocked, when I heard he has paid some $250 via online, where it has asked, to make money fill up the form and pay $250 dollars. He has paid it, and it seems they have sent him a Book which was talking about “how to make money online?” When I heard this I burst out of laughing saying, you should have renewed your website with that $250. His face turned Red, because he was so much fed up because of the ideas given in that book.

So then I said, Past is Past, just set that aside and then suggested this. Now affiliate marketing is one the channels which most of the companies adapt. The companies who wanted to promote their products sign-up with affiliate networks and look out for affiliates. Affiliates are none other than website a owner who own a website, blog or any other thing online and has got some visitors. The website owners they need to just sign-up as an affiliate for free, in the affiliate networks and promote the products which the companies do refer to.

Here when an website owner joins as a affiliate, and provides a link in this content, when some website visitors comes and clicks that link and purchases the product, the company who has advertised would have fixed up certain amount of commission. So when a product is purchased or lead is referred, the affiliate network would pay the website owner or the blogger. This how you can earn money online genuinely.

My friend, though he is designer from now on would be a affiliate advertiser too. If you wish you wanted to make money online, please don’t spend on unnecessary things. Better sign-up as an affiliate advertiser. Now if you have website – without think just click here to sign-up as an affiliate to make money online.

Don’t think making money online is easy; you need to put your efforts in promoting your website and follow your SEO standards too. You can also follow some on-page optimization tips and off-page optimization tips to promote your website. If you are company and wanted to do affiliate marketing, just sign-up as an Merchant, and deposit some money to promote your products via other affiliates.

Why to keep your blog or website idle, just Sign-up as an affiliate now and make money online, with no-risk. You know something, I myself is an Affiliate now! With shareasale

Source: http://marketshare.hitslink.com/search-engine-market-share.aspx?qprid=4

Day-to-day there are some changes that has been happening around web. So we Search Engine Optimizers need to be aware about all the recent happenings both the on-page optimisation techniques and off-page optimisation techniques to acquire top rankings in all major search engines, which inculde google, yahoo, rediff, msn and many more.

Below are list of few latest trends in SEO at present, which needs to be followed to get good rankings for our website.

1.) Identifying and researching proper target Keywords

2.)  Professional keyword based content / copywriting

3.) Web Page Content Optimization

4.) Graphic / Image name optimization

5.) Localized / Regional / Geographical Optimization

6.) Social Media Optimization / Social Bookmarkingearch

7.) Press Releases and Articles writing / distributing

8.) Blogging, participation in discussion boards / forums

9.) Link Building – with right focus keywords

                                                                                             10.) Usability Testing – Based on Web Analytics

SEO (Search Engine Optimisation, has never been a hard task, until and unless we are up-to-date with the recent trends, search techniques and search engine algorithms. 

“There is nothing permanent except changes” – So once you go with the changes, then really you can make a difference by achieving success. The same applies in SEO too. You don’t have to give more importance to the traditional SEO. All you have to do is, use the traditional expertise, and research new and modern tactics used in SEO. Still I don’t say, you need to omit all the traditional methods, but you can follow a few really good tactics used in traditional marketing as well.

In today’s scenario, the best way to achieve better and high ranking is building quality inbound links, anchored with functional quality keywords, related to the website.

Nowadays one-ways links and directories are given high importance than the link exchanges or reciprocal linking, which are not any more used by SEO’s until its of utmost importance.

Previously, in SEO, when a reciprocal link is given, they add the “no-follow” attribute. But nowadays, search engines no longer support this. For example, in blogs, if Google identifies, a link as a Spam link, then no longer it indexes it. So here the search engines companies have done a good job changing the search algorithms accordingly.

Also when it comes to SMO (Social Media Optimization) some websites has started no follow attributes. Recently Digg added the no-follow attribute to external links, which applies for comments, user profiles and story pages. But still its only applicable for some links and not for all.

To know more about the recent happenings and updates in SEO, you can visit some leading SEO forums or discussion boards. To know about Google’s search techniques, I think you can visits Matt Cutts Blog. Here Matt Cutts discusses about SEO, fun and lot more about books. Really a interesting stuff.

So you need to know about the recent seo trends and seo tips to better perform in search engine to achieve high/top rankings.

Can  we implement SEO in all the fields ranging from Pin to plane industry? (This is a common question asked by SEO Beginners)

Yes offcourse, its all about the actual marketing tactic and the concept understanding. If you understand who your target customer is, then you need not worry about what industry it is.

Sometime back, I was asked a question, you have been experienced only in the security software industry, and now how would you do SEO for our  Mobile industry. I was bit puzzled, hence the interviewer had got good experience in marketing. (I just got puzzled, when the interviewer said, I have been in this mobile industry for the past 15 years, and if you leave me in internet security industry, I won’t be able to market it) Then I thought for a while, and said, its all about the understanding of the marketing concept and the product. If I know what the product is, and whom it is meant for  then really its not a big concern. I know where to get my Cup of Tea from.  The true fact is that, if we understand the product and know our target customers then we need not worry about what the industry is going to be. We can definitely make our money there if we are really well in what we do.

You can go through the off-page optimization tips and on-page optimization tips to better perform in the interviews. But be sure, you have implemented them atleast once, to know about the pro’s and con’s, which the interviewer may question you

Most of the fresh search engine optimizers spend lot of time in certain things which are not that much we need to worry while optimizing a website. Below are few common mistakes that needs to be avoided while doing SEO for a website

1.) Don’t spend lot of time researching meta keywords. Its better you can use the keywords which are already present in the website.

2.) Focusing on keyword density is no more of that much importance, if you focus on keyword density more, then your website may probably move above one site, that’s it. So you can have the keywords occurances in the content itself. Also long tail keywords would help your website rank good.

3.) Avoid keyword stuffing in H1, H2 Tags. Don’t provide the same keyword in H1,H2 tags, I may affect the search rankings. Its better you use the appropriate, descriptive tags, which itself will bring your site to top based on relevancy.

4.) Avoid Duplicate Content, don’t copy paste someone’s content in your website. Hence the content which you copy paste may be already indexed by search engines. Duplicate content not only leads to legal copy right issues, but also affects your search rankings.

5.) Reciprocal linking – Gone are those days. But while providing reciprocal links, check how the other website is relevent to your business/website and what  their page rank is. If their page rank is more less when compared to yours, your page rank might get shared.

6.) Creating Sitemaps – Sitemaps are used by your website visitors for easy navigation and other by search engines for quick and easy indexing. So don’t create a sitemap with keywords which are linked outside. Because many do provide the backlinks in sitemap with a good keyword. Sitemap must be of your website and not linked to third parties.

7.) Most of the fresh SEO learners read lot of posts searching in the web and implement all known and unknown things reading certain wrong postings. I wish Search Engine Beginners, should first strategize what needs to done and do it accordingly. Good Luck will follow you .

Also read On Page Optimization and off page optimization.

Viral Marketing the word itself says a technique in marketing which can spread fast like a fever. But how? Yes the marketing fever that spreads fast via Social Networking Sites, where there should be definitely a group of people gathering or buzzing around.

Companies ranging from Start-up to Days-old are interested in creating a successful viral marketing programs to reach their target customers, spreading viral messages that appeal the individuals or a set of people who spread the message fast to their community.

Viral Marketing is like telling a secret to a women , Yes, its spreads so fast if effectively conveyed and is passed along from one individual to a group of individual who is ready to hear the individuals speak.

Online Viral Marketing techniques involve Social Networking Sites, media sites, Video Clips, games, images and also tech messages. These modes are used to create brand awareness between individuals,enterprises and others.

Viral Marketing can be done using your favorite websites which you visit regularly with lot of interest. Few Sites to point out include

www.youtube.com
www.orkut.com
www.facebook.com
www.twitter.com
www.digg.com and more…

Honestly Viral Marketing is now becoming the highest contributor to SEO, link building activities and other online marketing tactics.

Few has been asking me how to select an SEO consultant, or Agency to optimize their website. I would like to share a few tips in choosing the right SEO Professional. Below are those.

1. Don’t beleive in Agencies, who Guarantee 1st Position in Few Weeks

There is lot competition, and there are lots of rules and work that needs to be done to bring a website to a first position. Though all those are done, it very very tough to bring our website to top rankings for all our target keywords. So better don’t believe agencies who say, “We will bring your website to No.1 for all your target keywords”.

2. Ask for Real Facts

Always ask the SEO specialist about the real facts and the possibilities of the site to rank top. For ranking top, what and all needs to be done and average time period etc.

3. Link Building

A good SEO professional will provide the list of links he has purchases to do link building. Moreover its our right to ask for list of links purchased, hence we are paying them to acquire those links.

4.  SEO Plans

Ask the SEO specialist to plan execution. What and they are planning to do, and what needs to be done in our part to execute their SEO plan effectively.

5.  Website Objects

Make sure you are aware about the activities carried out the SEO professional, and all the accounts, domains, content, images etc used for promoting the website is  rooted to you. “Please donot outsource your website project to a agency who says, links, promotional content are confidential”.

6. Reports

Be sure you get the reports periodically, along with the list of activities carried on and a comparitive performance once is 3 months. A professional SEO Consultant would explain the realy facts after the first 3 months of exclusive research, and from next phase he would be able to better bring the site up.