Hermesmyth Internet Marketing Blog

Generally, when its comes to SEO, let it be On-Page Optimization or Off-page optimisation, high patience is required. Many people who do SEO, expect the results immediately, But it’s a wrong perpective. I would definetely take a month or two to know how effective our SEO process is. But be sure, that if you don’t find any good results after 2 months, then there is something that you need to take care of. Anyways back to the link building, patience is very much needed for a few important reasons. Below reasons itself are effective linkbuilding ideas.

1.) Choosing the right keywords

To make effective link building, the right keywords needs to be choosen, in order to get quality traffic. For example, if a company sells “Tailoring Materials”, it can’t choose a keywords as “Buy Cloths”, it would bring traffic, which won’t give conversion rates. At the same time if the company targets “Fancy Buttons” , “Latest Tailoring Materials” and so on  would be the right keywords. Moreover, lot of time would spent, if lot of keywords needs to be targeted.

2.) Acquiring Links

Acquiring quality links takes lots of time. Firstly you need to check who are ready to provide the links and at what cost. Many do give free links, but still, a link which has got good page rank and do it as a business, would quote a cost  to buy a link there. Hence get ready with the database of links first.

The most important is to get Branded Links, with good page rank. This is definitely help in increasing quality traffic and page rank.

3.) Quality Articles

Don’t just ask for links, that are already written. Its always good  to write articles related to topic, and then  hyperlink the target keywords with proper anchor text. For example, hermesmyth deals with internet marketing services and blog. So while writing articles, if the target keyword is “SEO Consultant” I would provide the alternate text as “Search Engine Optimization Services”.  If you would liek to optimize you business name or your name  in searches, the you need to provide the right alternate text like if  my name wants to appear in the searches for ”SEO Consultant” then I would  provide my name i.e. Yuvaraj  and link to my main site with “SEO Consultant” as alternate text.  While writing articles,  bear in mind that, a good article with  proper link is much worthy for link baiting.

A good idea to get quality articles is Reviews, where a link can be aquired for writing the own product review or services review and  posting some articles in blogs.

4.) Other Linking Building places

Distributing Press Releases, Forums, Discussing boards,  directory, social media are other sources to provide links. If utilzed properly, this would also help in getting higher page ranks.

Last but not the least, while writing articles, make it look interesting, so the reader will pass comments and also chances of the pages linked is higher. Plan and follow an Effective Link Building Strategy to acheive success.

Next topic is about…. SEO Tips for website restructuring / redesigning.

The most important thing in SEO, is choosing the best keywords.  A best and the performing keywords alone can bring good amount of QUALITY TRAFFIC and  thereby increases the conversion rates to a website.

So while choosing a keyword for a website, the search engine optimizer should think in the consumer point of view, so that they can choose the right keywords / keyphrases, which a customer enters into the search box, while searching for something over the web.

So how to choose the right keywords?

This can be explained in a step by step process.

Step 1: Use a keyword tool, to analyse which keyword is most searched in the web. You can use some good free keyword suggestion tool, like Google Adword Tool, wordtracker  etc.
 

Step 2: Choose the appropriate keyword, which is very much relevant to your website and would be searched by customers

Step 3: Once you enter the keywords in your website, using the analytics check out which keywords are performing and non-performing. Tweak the non-performing keywords

Step 4: Use long tail key phrases in the website. Say for example, you are having a Online marketing company, and willing to provide online marketing services.  The use the key pharases, such as Internet Marketing service provider in India or online marketing consultant, UK and so on, whichever is relevant to your business and business location.

Step 5: Importantly check, if the keywords, content, links are relevant.  Hence relevancy is only way to bring quality traffic and page rank to the website.

Soon I would be back with the next post of how to focus on the keywords internally in a website and external link building.

Off-Page Optimization is optimizing a website with target keywords related to the website content externally. This external search engine optimization techniques increase the page rank, as well as increases the conversion rates via maximization of search engine results for the specified targeted keywords.

Off-Page optimization includes external linking and placement of targeted keywords in the content, linking the targeted keyword to the relevant web page. The off-page search engine optimization techniques involves the following.

1.) Website / Directory Submission

Submitting the website to multiple relevant website, search engine and business directories

2.) Press Releases and Article Distribution

Writing press releases and publishing it online.  When writing press releases it should have some “Targeted Keywords”, which should be hyperlinked to the relevant webpage.

3.) Social Networking

Social networking has been in very good hype and becoming one of the important thing in linking building activity. Social networking sites like digg, delicious, slashdot, twitter etc have been increasing the linkablity and also brings good audiences.

4.) Link Building Campaigns

Apart from the above said link building tactics, we can also do specialized link building campaigns. We can request for complementary links from the people/other business who do business with us. This also involves, one-way, two-way, three-way and multiway link building.

5.) Link Exchanges

Link Exchange is exchanging the links between two website owners. There are certain factors such as page rank, relevancy of the business etc to be considered, inorder to do quality link building.

6.) Blogging and Commenting

We can have our blogs or can ask some bloggers to provide links to the website for which we seek optimization for. Also we can visit someother blogs and comment for their articles, by providing our link. This is also one way to aquire links

7.) Forum Postings

Forums are also one way of acquiring links. We can discuss on some good topic, where more number of poeple will participate. Here in forums, signature are considered important. we can either provide the link or  just hyperlink the keyword, so that the forum vistors would click the link to know more about the person who has contributed to the forum. Real interesting topics will fetch good amount of traffic to the website.

Also note that while running a link building campaign, check out the page rank for better results. If the page rank is higher than yours, then it must be your target to get a link. Hence it would definitely provide your website with a good page rank as well in the future after off-page optimisation is done.

I would discuss more about how to choose the target keywords, the impact of off-page optimization to a website in SEO and the comparison between on-page optimization and off-page optimization in my upcoming posts. Till then stay tuned…..

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On Page Optimization is one of the important things that needs to be taken care while developing the website and content. On-Page Optimization is nothing but “On the Page Optimization” which means optimizing the content within the page. There are certain important factor that needs to be check-listed while doing on-page search engine optimization (On-Page SEO). They are

1.) Title Tags

Optimizing the title tag is one of the important elements in SEO. Title Tags are the first things that are shown when the search engine indexes a web page. The title should be given more importance and appealing enough for the searcher to click the web page to know more information.

Title Tag should be descriptive with the business / site name and the keywords that provides the flavor for the entire content. The title should be descriptive as well relevant to the content of the page, with proper target keywords.

2.) Meta Tags

Meta Tags include Meta Description and Meta Keywords. Meta description should contain the information relevant to the business / services, which would explain the business or the web page’s purpose in a short line.

Meta Keywords – the terms that are used / searched by the users.  When choosing keywords keep in mind it should be relevant to the website content, and think in the customer’s point of view, to provide the right keywords. Don’t stuff the keywords and keep repeating the same keywords in the keyword tag.

3.) H1, H2 & H3 Tags

H1 – Heading 1 – can be used for some important title or section of the page

H2 & H3 – Heading 2 and Heading 3 can be used to provide sub-titles or post titles

The above mentioned tags will provide good prominence in search results. Also Bold words would also increase the prominence, hence search engine gives importance those keywords highlighted in bold text.

4.) Hyperlink , Anchor Text & Alternate Tags

Alternate text are used while hyperlinking specific keywords. For example, for the keyword “online marketing” the alt text can be “internet marketing” with the link taking the target website.

Anchor texts can be provided for internal linking. Internal links can either be hyperlinked or can be provided with anchor link, bases on the length / topic of the content. Internal link is also considered one of the important thing in SEO.

In this way, the images also can be optimized having proper naming convention for title , linking with the right appropriate alt tags.

5.) URL Structure

Many do concentrate on the conent , keywords alone and forget the necessity of the url. The url can also consist of certain keywords. Say for example, I want to speak about PPC, then what I would do is create a folder called “internet_marketing” and inside this folder will create another folder as “seo” and then would put the content, naming my file as “Pay-Per-Click”. So my url structure would be /internet_marketing/seo/pay-per-click.html

This url optmization also fetches good result

6.)  Content & Keyword Density

Though nowadays keyword density is not considered that much important, but still it is good tohave the relevant keyword in the content as well, appearing atleast once. The content should have the keyword, proper h1, h2, h3 tags, hyperlinks and so on as discussed above.

The above content can be considered as “On-page SEO Checklist”  or  “SEO for Beginners” . To get frequent updates regularly visit my internet marketing blog.